Businesses do not have the luxury of making mistakes.
The impact of the Corona virus led circumstances, in the short term, will require all businesses to recast their business plans. All companies, including startups will be hit hard. And they will need significant help in reworking their plans, and building a foundation for securing their future.
They have one shot at getting their pivots right. Mistakes at this stage will be expensive.
The Reset Program is a consortium of industry veterans - entrepreneurs and senior professionals who have led their companies through business cycles.
Think of us as the advisory board you wish you had.
We are a group of experienced entrepreneurs, senior professionals and investors who collaborate to bring experienced insights and perspectives to founders.
Growth catalyst with track record of scaling up and building strategic partnerships for start-ups in India and globally.
Founder, T-Ventures and HR2Tech.com
Ex-CXO with over 30 years experience across wide range of industries.
Storyteller, Author, Business Coach, Shopkeeper, Manager
Founder - The Brand Called You
Founder - Guardian Pharmacy
Founder - eQuation Coaching
Ex-MD of ITC, Global, Singapore
Ex-Lockheed Martin and Hughes
Ex-Asia Director - TiE
Ex-Head of Operations - Indian Angel Network
Founder - The Unhotel Co.
Ex-Co founder Oravel (now Oyo)
Creative strategist. 15 plus years in leading advertising agencies. Building brands.
Three modules that you can choose based on your needs
REFLECT (2 week)
Business review and revised strategy recommendations
4 online sessions spread over 2 weeks.
What you get
Deep-dive review of the business by a 4-member panel of industry experts.
Followed by a set of actionable recommendations on what your business could do to address the challenges and leverage the opportunities created by the changed circumstances.
REFRESH (3 month)
Refreshing your business plan to make the business thrive
3-month program with weekly online sessions
What you get?
Everything in the previous plan
Plus advice and assistance in crafting the business strategy, go-to-market plans, financial model, marketing program design, sales program design.
Funding strategy: How much to raise, from whom, and what instruments.
Implementing the plan
On-going program .
What you get?
Everything in the previous plan
Plus our team will work closely with you in helping you execute the plan.
This includes potential customer connects and assistance in raising capital.
Who should apply?
The program is most relevant for companies that are In their growth and early-growth stage.
The impact of the Corona virus led circumstances will require all businesses to recast their business plans.
Businesses will be hit hard.
Areas of impact
What to do?
#The Reset Program's one-on-one interactions will include insights and implementation assistance on the following
We are a group of experienced entrepreneurs, senior professionals and investors who have led companies through previous downturns.
A statement of what we want to achieve.
A statement of why we exist, why did we start this venture, what is our value proposition. (Starting with a clear definition of the mission statement is a good starting point as it becomes the true North which everything else can then be aligned to).
A series of ways in which you will achieve your vision and mission.
Fund raising strategy
How much money do we need, in what tranches and what are the available options e.g. equity (family & friends, angels, VCs), debt, convertible note, project finance, peer-lending, grants, etc.)
Products, value propositions from the products, pricing, model of delivery, etc. are just some of the aspects that companies will need to rethink.
Market penetration strategy
How do we expand sales of our existing products in existing markets and customer segments (this will also dovetail into your media, distribution and channel partnership strategy)
Market development strategy
How do we expand our market - this could be new markets, or new consumers in the future
Leveraging some things from your current business, what new revenue lines / businesses / value proposition can be launched in the future
Sustainable competitive advantage
What will give you a defensible differentiator…. That will be hard for someone to replicate.
What do we focus on, and when.
Business Coaching, is a direct one-on-one interaction between two individuals in a regular and structured conversation. This is done to address and handle business challenges faced by one individual by drawing upon the experience of another individual.
Every Startup Entrepreneur needs a coach.